Briefly about the project
Bloktherm is a manufacturer of advanced thermal insulation materials, for whom we prepared a strategy for entering the Polish market and increasing sales. Thanks to our actions, our clients products have quickly gained popularity among Polish customers, resulting in an increase in the number of transactions on the sales platform we implemented for this German holding.
The launch of Bloktherm on the Polish market was preceded by a thorough audit of the brand image, which allowed us to identify the key target groups and to adapt the strategy and language of the communications to the nature of the Polish building material market.
We prepared a complete visual identity plus a range of printed and digital materials that we then used for promotional activities on several social media platforms and for the WOMM campaign. We also created scripts for the videos published on the manufacturer’s official YouTube channel. Our activities included the implementation of intensive and extensive Google AdWords campaigns, selection of key phrases, development of dedicated landing pages, monitoring of the effectiveness of ongoing campaigns, and their continuous optimisation.
The essence of success for each action was their complementarity – all activities performed on the platforms complemented each other, so that each target group had the opportunity to learn about the product. For the purposes of the content marketing campaign we prepared a concept for a website gathering suitable content related to the construction industry (articles, tips, etc.), while the content hub itself was designed to be used under the auspices of Bloktherm.
In order to effectively increase the sales of the products offered by the customer, we developed a detailed sales support strategy, putting the greatest emphasis on online sales. To achieve the required economies of scale, we decided to start operations simultaneously on several e-commerce platforms – on the official Bloktherm store as well as on nationwide sales websites.
In the second case we prepared dedicated bid templates and a full set of infographics, whose primary task was to attract the customers’ attention and demonstrate the essential advantages of the product in a synthetic form and with an attractive graphic design.