Briefly about the project
Motomagic is a modern automotive service centre, and we have worked with it since the beginnings of its activities. We created a comprehensive, coherent visual identity (logo, website, key visual elements, dedicated landing page, etc.) for the customer. We also developed a branding and promotional strategy, which helped to strengthen Motomagic’s position as a local leader in the industry.
Thanks to the selection of appropriate promotional tools our customer could emphasize the professionalism and quality of its services. In particular, we have been actively utilizing social media – with wide-ranging promotional activities including Facebook, Twitter, YouTube, Google+ and Instagram. Through these media, we managed to reach a wide group of consumers (almost ten thousand likes for the Facebook profile and almost a thousand subscribers to the YouTube channel). We also made a series of videos for YouTube as well as an e-PR campaign (including articles in the automotive section of Onet.pl).
To fully explore the potential of these channels, some were also utilised for advertising campaigns and competitions, which additionally engaged the community. All activities were continuously monitored, with their effectiveness optimised on a regular basis, and the results included in clear and detailed reports.
Since Motomagic quickly gained many loyal customers, we created a loyalty program to further encourage them and to integrate with the website.
Our strong relationship with the Customer allowed to entrust us with its other brands, including: Motomagic Coroner Customs, a company dedicated to professional custom bikes. We have developed a complete visual identity, conducted image-based activities in social media and an E-PR campaign, and prepared a complete set of trade fair materials to be used for events, such as the Poznań Motor Show – the biggest motor show in Poland.